Designed by longstanding collaborator Seb McLauchlan, ROM is a sturdy, confident fusion of classic Grotesk and Gothic typeface styles. It combines the rationalized lines of the former with raw details from the latter, resulting in moments both beautiful and dissonant.

Taking inspiration from typeface applications in conceptual art catalogs from the 1960s and 1970s, ROM's proportions are wide and generous in caps, and narrow and elegant in lowercase. In true Dinamo style, McLauchlan is a graphic designer first who makes fonts second. In search of a mature typeface in the spirit of Franklin Gothic, Bell Gothic, or Akzidenz-Grotesk for his own publishing projects — one with a complete weight range that he could use sparingly — he took to a blank page and started constructing ROM.

ROM features six subfamilies that flow gracefully from Compressed to Extended. Notice what happens to the O's counter as it grows — shifting from diamond to rectangle to circle. It's in these details that you can see ROM's various influences and how they've been brought together under one variable roof.