A digital reinterpretation of the flaws and inconsistencies of early sans-serifs, inspired by a range of both European grotesque and American gothic designs produced in the late 19th Century. From the mismatched proportions to the surplus curves, MD Primer is a celebration of the unrefined.

The tail end of the 1800s brought a huge variety of sans-serif typefaces, as designers of the time sought both to hastily address the new trend, and to experiment with what the ideal example of the genre should be. By the standards of today, these resulting designs are unconventional and in many ways naïve, but for very different reasons than similarly naïve fonts produced in our current era.

A century on, MD Primer borrows elements from across the gamut of those metal type designs, adapting what were once imperfections in that analogue medium into deliberate motifs for the digital age.