In 2023, ANY OTHER NAME was appointed to create a new brand identity for Budapest-based fashion house, NANUSHKA. In close collaboration with the team, they refined the brand's strategy and vision, drawing on Hungarian heritage, craft, and a modern bohemian sensibility to define a distinct and expressive visual language.

Rooted in a rich cultural tradition and an innovative approach to materiality and construction, the identity distils motifs of craft and geometry into a cohesive system. This extends from a bespoke wordmark and packaging suite to refined signifiers, seamlessly integrated across product and hardware.

Central to the identity are the Kopjafa symbols, a series of six forms inspired by traditional Hungarian carvings. Each reflects an aspect of the brand's character and spirit, introducing a more subtle and expressive secondary language designed for versatility across material and application.