Handcrafted Modernby 1/1 Studio from Auckland

Enriching and growing the culture of art and crafts within New Zealand, Katrina from Handcrafted Modern approached 1/1 Studio to give life to the work of artisans bridging traditional techniques with pioneering practices.

Handcrafted Modern exists across two spaces — a physical retail store, where hand-painted signage greets you at the door, and an online store that immerses you in the world of the makers it represents. An enduring appreciation for all things made manually, patinated and perfectly imperfect is carried throughout the brand language — from the makers mark to the typographic system. The website extends this into the digital realm, drawing from print and materiality to give the browsing experience a sensory, gallery-led quality.