LL Catalogue is a contemporary update of a 19th century serif font of Scottish origin. Initially copied from an old edition of Gulliver's Travels by designers M/M (Paris) in 2002, and first used for their redesign of French Vogue in 2003, it has since been redrawn from scratch and expanded, following research into its origins and history.
The typeface originated from a 1858 design by Alexander Phemister for renowned foundry Miller & Richard, with offices in Edinburgh and London. The technical possibilities and restrictions of the time determined the conspicuously upright and bold verticals of the letters as well as their almost clunky serifs. The extremely straight and robust typeface allowed for an accelerated printing process, more economical production, and more efficient mass distribution in the age of Manchester capitalism.
The typeface served as a prototypical model of the Bookman typefaces, which became very popular at the turn of the 20th century and stayed in favour right up to the digital era. Today, the particularities of such historical letterforms appear both exceptionally characterful and unusually beautiful.
Like its historical predecessors, LL Catalogue is a jobbing font for copious amounts of text, ideally suited for uses between 8 and 16 point. Providing both excellent readability and distinctive character, it has found much success with editorial designers worldwide.
