Nitty Grittyby Daniel Carlsten from Stockholm

Nitty Gritty is a multibrand fashion store with a history that dates back to the 1990s. Their men’s, women’s and online store offers a carefully curated assortment of brands from all around the world, mixing technical and performance based outerwear and Italian tailoring with Japanese precision and handcrafted jewelry.

The identity spins off the idea of a gallery; a quiet framework filled with a plethora of different expressions. Basic, understated materials form a solid foundation, to which stickers, cards, badges, matches and tags are sprinkled, making the identity clear, consistent, dynamic and ever exploring.