Greed was originally created as a bespoke typeface for the Polansky Gallery, with the project commissioned by Anymade Studio. The typeface was named after a short fictional commercial called 'Greed', which promoted a fake fragrance by Francesco Vezzoli and was directed by Roman Polanski in 2009. Greed is a sans-serif font with different widths ranging from Condensed to Extended. The glyphs feature subtle and elegant curves, and the stroke contrast adds a unique character to the overall look. The italics are angled at 14°, giving the typeface additional personality.