Wallop is a sans-serif type family originally commissioned for Wallop, a magazine dedicated to independent culture. Its defining feature is the use of vertical terminals, which lend the design a sense of sharpness and precision — a quality held in deliberate tension with the rounded forms found throughout the family. Alternate glyphs for 'P, R, W, w, m, n' extend the typographic palette further, offering additional variation and character. Wallop belongs to a distinguished lineage of sans-serif design that includes Berlin West 1942 (Herbert Thannhaeuser), Gill Sans 1928 (Eric Gill), and Johnston 1916 (Edward Johnston).